Spoke is a new app that generates music with what it dubs “mindfulness benefits”.
The app is based on 18 months of R&D with modern musical artists and scientific advisors (a clinical trial is planned) and combines music with the mindfulness prompts aimed largely at a Gen Z, or under 25 age group, who are often put off by more “middle-aged” mindfulness apps and movements.
It’s now secured a £1.1 million pre-seed investment led by U.K.-based Ada Ventures, and featuring a number of high-profile U.K. Angel investors.
Spoke says it is currently working with more than 25 artists, including Jordy, VIC, and Jamilah Barry. As you might be able to tell, these artists are often far-removed from the rather comfortable world of meditation apps.
Alongside Ada Ventures, other participants in the pre-seed round include Bethnal Green Ventures and angel investors Nikhil Shah, co-founder of Mixcloud; Marla Shapiro, founder of HERmesa; Toby Moore, co-founder of Space Ape Games; Emma Blackburn, CFO of Ascension Ventures; and super angel Ed Zimmerman.
Tom Adeyoola, the founder of Metail, has also invested and is now Spoke’s chairman.