As part of its effort to recruit more content creators, YouTube has announced a new tool called Super Thanks that allows video creators to earn money from their followers.
The addition, which adds a fourth avenue for YouTubers to make money from their followers, comes as rival platforms such as TikTok and Instagram invest aggressively in courting popular video makers.
Super Thanks will be available for purchase at four different price points, ranging from $2 to $50, as a means for fans to express gratitude and support their favorite YouTube channels, according YouTube.
A highlighted comment will display in the comment section after a purchase on a video page, allowing the artist to respond to the fan’s gift with a comment.
Through channel memberships, fans have been able to pay for unique material. Viewers who pay for Super Chats can have their remarks pinned to the top of the comment section on a livestreamed YouTube video.
Thousands of creators in 68 countries have access to the Super Thanks feature, which will soon be expanded to all qualifying creators in YouTube’s partner program.