Facebook has announced that Instagram would begin selling ads on its Shop feature globally, as it attempts to make more money from businesses looking to reach new customers.
Instagram Shop allows users to browse and purchase clothing and beauty products directly from the app.
Users can click on an Instagram Shop ad to learn more about the product, browse the brand’s other products, or add the item to their wishlist.
The company started testing the advertisements with a few select advertisers earlier this month, but the feature is now available to brands anywhere Instagram Shop is available.
Instagram launched Shops last year as part of Facebook’s bigger e-commerce push. Shops is practically front-and-center on the bottom navigation bar of the app, even more accessible than the button to post a new photo. Following a test in the United States earlier this month, Instagram will now roll out adverts on the Instagram Shop tab globally, in all countries where the page is available.
This is the latest development in Instagram’s e-commerce platform. It previously added affiliate features for creators to earn a commission on sales of sponsored products and implemented shopping in Reels to compete with TikTok. It also organized exclusive product Drops into their own Shop category and added affiliate features for creators to earn a commission on sales of sponsored products.
The international rollout will include all countries where Instagram Shop is already available, and participating firms do not need to have an Instagram Shop to participate.
Advertisements have already sprung on Reels, Stories, and Sticker Ads, as well as in individual feeds, the Explore tab, and suggested posts, as part of Facebook’s continuous commercialization drive to commercialize every area of its massive social media empire.