SWVL, the Cairo-based transportation startup company has plans to establish a new market in Lagos, Nigeria. The plans to expand to Lagos was revealed after SWVL put out a vacancy for a new Country General Manager in Nigeria. The company proposes to launch transport services with 50 buses in July.
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Founded in 2018 by Mostafa Kandil, Mahmoud Nouh, and Ahmed Sabbah, SWVL operates in more than 200 routes in Egypt, between Alexandria and Cairo. They raised more than $30 million in 2018 and rolled out Kenya operations in February 2019. They have plans to expand services to Manila, Dakar, and Jakarta before the end of the year.
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SWVL is about to face bad roads and heavy traffic conditions in Lagos. The other ride-hailing companies offering pooling services in Nigeria are indigenous companies like Jekalo, Gidi Cab, and Oga Taxi, allowing people heading the same direction share a ride. Bolt and Uber, with the largest customer base in the country, will pose bigger competition.
SWVL’s competitive advantage is that it offers an app-based mass transit system that enables riders to share fixed-route bus rides for a flat rate. Buses arrive at the time suggested by the app and the app alerts the riders to drop as they approach their destination.
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