In recent times, companies have been leveraging modern technologies to build better connections with customers. The Accelerated Mobile Apps (AMP) and Progressive Web Apps (PWA) are examples of such technologies. They improve Search Engine Optimization (SEO) experience and Google analytics.
PWA offers features like high-speed browsing and instant access to website while AMP is an open source technology that speeds up the search process and page rendering. AMP’s technology allows multiple pages to be hosted directly on Google’s content delivery network without the customer experiencing any lapse time.
Superbalist.com is an e-commerce store that sells and delivers beauty, fashion and luxury items in South Africa. They introduced PWA and AMP technologies in 2018 to both their website and mobile application. This introduction reduced bounce rates by 19% and increased mobile app conversation rates by 62%. Adoption of these technologies enables the South African e-commerce company to provide fast browsing experience for shoppers.
— Superbalist.com (@superbalist) May 2, 2019
CTO at Superbalist.com, Brad Whittington said they no longer struggle with high bounce rates and other e-tailing issues. Customer’s expectations are met regardless of the customer’s connectivity strength.
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