Founded in 2017, Alpha is saddled with the power to create and build global-focused and human-centred products for customers while generating more funds for Safaricom.
Unfortunately, this alternative revenue-generating business dubbed Alpha did not live up to expectations due to the non-acceptability of its technology.
Alpha tried to build on Mpesa’s success through Bonga, a networking site that aids pay, play, and purchase technology which did not succeed. The same was the fate of the diversification strategy on the on-demand ride-hailing app, Little.
Amidst the failure of its diversification stride, the top Executives of the incubator programme also departed the company. This probably serves as the final blow to Alpha.
In all this, Safaricom, Alpha’s mother company was also not receptive to the modern innovation model, and smart approach to launch into new markets.
However, hopes are high that Safaricom will retrace its steps and move from ground-to-up innovation models to partnering with other companies.
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