Lava Technologies, an Indian mobile phone manufacturer has announced that it is expanding its global reach by entering the Nigerian market. The smartphone manufacturer launched operations first in Ghana this January before coming to Nigeria, while also planning to expand to six more countries in Africa; Uganda, Tanzania, Ivory Coast, Ethopia, Senegal and South Africa.
In a statement, the company said that they have brought “Z” and “Iris” series smartphones, alongside “Champion” series feature phones to the African market. Sunil Raina, President and Business Head, Lava International also said,
“Along with setting up sales and service infrastructure in the African continent, Lava is also preparing to initiate its manufacturing capabilities in Egypt and Ethiopia, aiming to capture 20 percent market share by 2020, Lava has also received an invitation from Uzbekistan to establish a manufacturing unit in the country”
The company plans to employ 95% Nigerian and 5% Egyptians. Country Manager, Lava International, Rohit Singh said they have phones for every consumer market.
Bassem Megahed, Chief Executive Officer at Lava said “Our strategy is to employ locals, five percent is non-Nigerian, 95 percent of company staffs are Nigerians. We have five per cent Egyptians and 95
percent Nigerians. We are dedicated to the community and ready to invest.
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