Naspers has led a $2.5 million investment in LifeCheq, a fintech platform that empowers financial advisers to give quality, comprehensive financial advice, through its early-stage tech investment company Naspers Foundry.
Since its inception in 2018, LifeCheq has assisted over 45,000 people in South Africa with financial planning and assistance.
Financial planners can use LifeCheq’s AI-powered platform to improve client experience and increase efficiency. Its platform combines integrated workflows and an online dashboard to provide customers with a centralized location to manage their personal finances and set and track financial objectives.
“We are committed about assisting businesses who make a meaningful contribution to society,” said Phuthi Mahanyele-Dabengwa, Naspers’ South African CEO. LifeCheq can provide holistic, individualized financial guidance to previously underserved South Africans. People are being empowered through LifeCheq to take control of their finances, thereby enhancing their financial well-being and social inclusion. This investment is in line with our strategy of focusing on purpose-driven technology companies.”
This Series A round of funding will go toward new technologies and capabilities that will help LifeCheq scale its platform, improve its partner experience, and expand its client base.
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