Elmenus, Egypt’s food discovery and ordering platform, has concluded a $10 million round of funding.
Fawry led this pre-Series C round, Luxor Capital and Marakez were also involved in the funding.
According to Elmenus CEO Amir Allam, “attracting new investment from Fawry, Luxor Capital, and Marakez – following the endorsement of industry veteran, David Buttress, earlier this year – validates elmenus’ unique strategy.”We are accelerating user adoption of online ordering while providing restaurants with new verticals and assisting them in scaling. This funding shows investors’ confidence in our position in Egypt and our ability to dominate the market.”
Fawry CEO Ashraf Sabry says, “Fawry is looking forward to its journey with elmenus, working closely with the executive team, and embarking on many ventures together.” With this investment, we demonstrate our desire to be more than just a payment catalyst for elmenus, its customers, restaurants, and riders. The Egyptian food market has a high growth potential, with technology disrupting the status quo as customers’ needs in food service provision change rapidly.”
Elmenus, which was founded in 2018, provides a distinctively comprehensive platform for restaurant information and food discovery in Egypt, and is on its way to complete personalization of food recommendations down to the dish level.
Elmenus plans to use the capital to expand its operations and convert its multi-million-strong user base to ordering online.
Elmenus hopes to empower 12000 startups across 20 Egyptian cities by the end of the year with new data and technology solutions that will help them scale.