As part of its Search On event in the fall of 2021, Google has announced many new updates and features to its main search functionality.
To make the Google search experience more simple and appealing for consumers, Google has launched a number of new features as well as some novel artificial intelligence (AI) innovations.
For example, the new adjustments to search make use of artificial intelligence (AI) through Google Lens visual searches in new ways, allowing for quicker window shopping online through local stores, verifying what’s available at a nearby shop right from a product search, and improving tracking through Google Maps.
Several new shopping options have been added to Google’s platform, including online shopping as well as shopping through the Google Search mobile app.
With the release of an upcoming update to the Google Search app for iPhone, the company will begin to leverage a new machine learning model that will make use of on-device processing to recognize objects featured in photos on websites and make them instantly “shoppable.” Online customers will also benefit from the ability to explore apparel and accessories from search results, as well as check for in-stock goods at local stores.
Soon, users of the Google mobile app for iOS will be able to tap on a new button that will convert photographs on a website into shoppable objects with the usage of Google Lens.
Users of Google will be able to merge photos and text in search searches in the near future, a capability that might help the business grow its role in e-commerce and strengthen its position as a leader in online video.
Another aim is to expand the number of items that can be searched. Free Address Maker software is being licensed to governments and organizations, according to Google. The program allows users to create routes and assign addresses to companies and homes that are not yet registered on Google Maps. As a result of the software, Google claims that it might shorten the time it takes governments and organizations to issue addresses for a town from years to weeks.