By 2025, Jaguar cars will be fully electric.
Jaguar Land Rover revealed that it had entered the global race to build vehicles with zero emissions.
And by 2030, Jaguar Land Rover will be launching e-models for its entire lineup.
Although, It will keep all three of its British plants open as it electrifies its range, Jaguar Land Rover said.
“For both brands, it’s time to re-imagine the next chapter,” Chief Executive Thierry Bollore said.
However, Jaguar Land Rover said its electrical plans for Jaguar cars would be based at its Solihull factory.
But scrapped plans at its Castle Bromwich facility in central England to develop the XJ, the brand’s flagship full-size sedan.
In September, Bollore, who took over as CEO, said the Castle Bromwich plant would now concentrate on long-term ‘non-production’ operations.
There were few specifics he gave.
Jaguar Land Rover said it would invest some 2.5 billion pounds annually on electrification technologies and connected vehicle services growth.
In anticipation of a potential change to hydrogen to power cars, the company said it was also investing in developing hydrogen fuel cells.
As part of a long-range investment programme, Jaguar Land Rover will have experiments using hydrogen fuel cells on Britain’s roads within the next year, it added.
Also, Bentley Motors, said its model range would be fully electric by 2030.
In addition, General Motors said it planned to have a zero-emission line-up by 2035.
Bans on new fossil-fuel vehicle purchases have also been announced by a number of nations.
The ban should take effect in the United Kingdom in 2030.
Jaguar Land Rover, owned by Tata Motors of India, said that in the next five years, its Land Rover brand will launch six electric models, with the first coming in 2024.
After the announcement, shares in Tata Motors grew as much as 3 percent.