Flutterwave, Africa’s top payment technology company, has announced the launch of its new e-commerce service, Flutterwave Market. The new service is an expansion of Flutterwave Store, which brings together a collection of merchant stores in one location.
Flutterwave Market offers e-commerce to a business’s merchants and customers. The new Flutterwave Market is meant to help businesses find new clients and enhance sales and revenue as a result.
The solution will display popular product categories among Flutterwave Store customers, such as men’s and women’s fashion, beauty, and cuisine. Customers will be able to place orders and have them delivered to the areas they specify.
“This is an exciting next chapter for the Flutterwave brand, and we’re delighted to deliver this new marketplace experience to our merchants worldwide,” said Olugbenga ‘GB’ Agboola, Founder and Chief Executive Officer of Flutterwave.
“Flutterwave Market is a fully complete e-commerce platform that acts as a megastore, allowing buyers to purchase a wide range of goods from numerous merchants all in one place.”
The Flutterwave Store launched in 2020 with the intention of keeping the lights on for small businesses that had been forced to close owing to the Covid-19 pandemic, which had spread throughout numerous countries.
With features like discount coupons and numerous product submissions, the e-commerce solution has grown to over 30,000 firms. Rather than just following their store link, customers may use the Flutterwave Market to identify and buy from these businesses.